The composition of the mural
illustrates the unique way in which the Parkland Mall relates to it’s
environment. A silhouette of Parkland Mall is featured as the
backdrop of the mural and includes the tagline “Parkland Mall – in
the heart of the community”. All other graphics are balanced by
the way they relate to this central idea.
In the left foreground a graphic
showing the hospital indicates the importance of the neighboring health
care industry to the Parkland Mall.
In the right foreground a R.V.
towing a boat demonstrates Parkland Mall’s key location at the
junction of Highway #9 and #10 highways.
The central graphics of the
mural illustrates the caring community activities, which take place
within the Parkland Mall. This is the key to the mural concept as
clearly illustrates the unique way in which the Parkland Mall “gives
back” to it’s community. The emotional appeal rendered in a
warm and painterly style to establish a visual connection and a reminder
to build on customer loyalty “Parkland Mall – in the heart of the
community – with the community at heart”.
Center left tableau shows a
freeze frame from the Close Cuts for cancer which takes place annually
at the Parkland Mall.
Center graphic features the
Farmers Market. The rural community blends in with urban as they
exchange their wares. This also demonstrates the rural area that
the Parkland Mall serves.
The right background depicts a
rancher out feeding chop to his cattle behind a split rail fence.
This scene blends into brilliant Prairies sunset which backdrops the
Parkland Mall silhouette.
Left background graphic features
large factory style buildings to represent industry and it’s
connection to agriculture, the community and the Parkland Mall.
Collectively the visual graphic tell a story of how people in the
community interact in this century’s village square, the mall, that is
Parkland Mall.
Mural
was Designed and Painted by Shelly Keyes
